Following in the footsteps of last October’s successful DFW 365 event in Dallas, Sika recently hosted a pair of unique functions in the Chicago area. On May 25, Sika traveled to the Palmer House in downtown Chicago for an afternoon of networking and continuing education. The main Chicagoland 365 event took place on June 9 at Drury Lane Theatre & Convention Center in Oakbrook Terrace, Illinois, about 20 miles outside of Chicago.
The two events, which garnered nearly 500 registrants, gave current and potential Sika customers the opportunity to learn how Sika products and technologies provide a positive impact on building and automobile construction. Guests were able to earn continuing education credits as well as network with other Chicago area designers, owners, engineers and architects.
“Sika products play a vital role in the lives of people in the Chicago metropolitan area every day, from the automobiles they drive to the roads and bridges they travel on to the buildings in which they live and work,” said Jay Thomas, VP of marketing, roofing and flooring. “The city and surrounding area is a strategically important market for Sika, so communicating the Sika Every Day message in an effort to build brand awareness and drive business opportunities is an important step.”
The highlight of Chicagoland 365 came during the Drury Lane event, where NFL Hall of Famer Mike Singletary gave an inspirational keynote speech. Singletary, the Chicago Bears legend, is now a motivational speaker and author. He spoke at length about the importance of strong leadership, trust and teamwork within an organization. Cliff Brewis, vice president of operations at Dodge Data & Analytics, was also on hand to give an informative talk about the local construction economy.
Of course, Sika’s presence in Chicago didn’t end once the events drew to a close. We will be working diligently during the summer months to organize the Rebuilding Together project at the DMI YOUth CAN headquarters and communicating our involvement to the greater Chicagoland area. YOUth CAN’s mission is to intervene in the lives of disadvantaged youth in the community by enriching their academic, cultural and social development through academic assistance, computer technology, art and music programs.
“We are extremely excited about working with Rebuilding Together on this project,” said Marlene Morin, marketing manager for interior finishing. “From roof to floor, it will allow us to demonstrate the wide range of our products. The project provides us with a wonderful opportunity to apply our products and expertise to a very deserving organization.”
Thanks to the overwhelming success of the event, the Every Day Sika message is flourishing in Chicagoland and will continue to reap benefits as we grow our business in the area. Be sure to stay tuned for more information on the next Sika 365 event location!